Kayak Fishing Washington
Logo & Branding, Website Design
Kayak Fishing Washington offers guided kayak fishing trips around Washington State, kayak fishing instruction and outfits kayaks with the right gear for the ultimate fishing experience.
In developing the brand, we evaluated the audience for kayak fishing. This relatively new sport draws individuals who are passionate about the outdoor lifestyle, as well as the latest gadgets. We needed to combine a sophisticated design with a rustic feel to appeal to this clientele. Keeping merchandising opportunities in mind, I designed a look that translates well to stickers, hats and more.