Website UI & Visual Design
Since carving their first paddle 50 years ago, Werner has become the world’s leading paddle brand. Based in the Pacific Northwest, they’re well known for achieving some remarkable breakthroughs in what is essentially a 9000 year old industry.
Working with Hammerquist Studios, I designed a digital showcase for the Werner brand and its products. The site includes filtered product searches by sport, individual paddle information specification pages, a product comparison tool, dealer finder and even an interactive paddle fit tool, so you can find your perfect paddle without leaving the house.